Tag Archives: marketing

Supercontext: Astronauts in Trouble: Live From the Moon

This comic book about a private moon mission gone wrong is now lauded for launching the career of Walking Dead artist Charlie Adlard. But, it was also responsible for Larry Young and Mimi Rosenheim’s publishing house AiT/PlanetLar. So we discuss their approach to balancing commerce with art, and medium with story.

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Supercontext: Yahoo Screen

What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.

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