What went wrong with Yahoo Screen and its investment in a sixth season of Community? We look behind the business to try to figure out how a search engine whittled away the brand loyalty of a beloved TV show.
Supercontext: Yahoo Screen
SupercontextAli Baba, brand loyalty, Burning Love, community, content, CRV, Dan Harmon, digital video, dot com, episode, fandom, Flickr, Google, Honda, hotmail, Huffington Post, investors, Kathy Savitt, Marissa Mayer, marketing, NFL, organic search, Other Space, podcast, Saturday Night Live, Sin City Saints, sixseasonsandamovie, SNL, Sony, STX Entertainment, torrent, Tumblr, TV, Yahoo Screen, YouTube, YouTube RedCharlie